For retail and many commerce-related sectors, November is a point of maximum tension in the calendar. Dates like Black Friday, where online sales can experience up to a 130% increase, can, in one fell swoop, positively unbalance an entire result statement. Last year, the volume of packages and the number of orders grew by 93% across Europe, according to Craftgate data. Having access to an infrastructure that allows for network scalability, such as dark fibre, can save many companies a serious operational and logistical problem during one of the most marked traffic peaks of the year. 

The key to unlimited capacity is dark fibre 

If potentially high demand and an exaggerated traffic peak can pose a problem in sales, dark fibre can be a significant help in warding off problems derived from this scenario. Unlike managed connections, dark fibre provides the necessary bandwidth without waits or limitations. It is the closest thing to having a private “data superhighway,” ready to be “lit” with the chosen technology for the specific case and at the speed required. 

With dark fibre, companies gain total control over their network. This means they can adapt their infrastructure to demand in real time, without relying on third parties to increase capacity. It is a flexible, powerful, and, above all, scalable solution. 

Some use cases where the use of dark fibre is advisable 

Various sectors can benefit from dark fibre during an event like Black Friday and other high-demand seasons, such as the Christmas holidays, for example: 

Retailers and e-commerce 

To manage the rush of transactions, website visits, and logistical operations, they need a connection that will not fail. Dark fibre ensures that their platforms are always available and fast. 

Data centres 

They are the heart of the digital infrastructure. Ensuring connectivity between servers and guaranteeing fast access to information is vital. Dark fibre allows them to interconnect their CPDs with minimal latency and maximum capacity. 

Cloud service providers
 

By offering services to a large number of customers, these providers must guarantee impeccable connectivity. Dark fibre allows them to expand their network as their operations grow. 

Capacity planning and automatic scaling 

One of the greatest advantages of dark fibre is that it facilitates long-term capacity planning. Companies can design their network with the future in mind, adding optical equipment as their needs evolve. This automatic scaling is crucial for responding to demand peaks like Black Friday, avoiding interruptions and guaranteeing business continuity.  

Furthermore, having a dark fibre infrastructure allows for much more efficient real-time supervision and incident response. By having direct control, technology departments in companies can identify and resolve any problem with agility, minimising the impact on end-users.  

The importance of a robust and flexible network infrastructure in situations like those we have described here is very clear. This also applies to other situations with similar characteristics, especially in markets with a high volume of daily transactions. Viewing dark fibre solutions as a strategic component of business activity guarantees the necessary network scalability to successfully face any challenge, from Black Friday to international business expansion.